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share of the list. What percentage of contacts opened or clicked in the last 12 months? Pass: more than 60% engaged. Below 40% scores 0. Bounce rate. Average

. Detailed Analytics You’ll want to know how your emails perform. A solid tool should give you clear reports on: Open rates Click-through rates Conversions Bounce and

action, one benefit, one deadline. If readers need to think, they’ll bounce. Do it in Mailpro: Build a clean hero with one primary CTA, then a small grid with

/ throttling (your messages are slowed down or queued) Spam folder placement (messages are accepted but filtered) Look at the bounce message (NDR). Common

email. Bounce rate: Identifies how many emails could not be delivered, either due to incorrect addresses or issues with recipient servers. Interaction time

, not an outcome for them Click rate Traffic and what it did A click only matters if it led somewhere Bounce rate List health, in plain words They care that the

sender reputation. Clean your list, watch your bounce and complaint rates, and use a reputable sender. Strong deliverability is what makes everything else work

desired action? Bounce rate – Are your lists clean and up to date? Unsubscribe & spam complaints – Are you sending to the right people at the right frequency

infrastructure is still in good shape: Confirm that SPF, DKIM and DMARC still validate correctly. Review your bounce and complaint rates by campaign and list

unless you expand them once. Offer language variants when possible. With Mailpro’s multilingual workspace and AI-assisted translation, you can manage EN/ES/FR/IT